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Posted by Doritos404 on November 14, 2003 02:48 PM. I believe women face more difficulty than men when it comes to weight expectancies. We have been expected to conform to society's view of "beauty" for millenium. Where as men have been judged on their wealth and power. Advertisers have preyed upon women't remixes insecurities regarding their appearance remixes for remixes years for everything from wrinkle cream to breakfast cereal. Advertisers market to men to appeal to their sense of machismo. Unfortunately for men, with the anti-fat attitude in our society today the scales are quickly equalizing to the point where men will be expected to worry about their appearance as much as women. Marketers have figured out they can sell the same insecurity products to men as they can to women - things like wrinkle creams, diet programs and exercise equipment.
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