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I believe in these processes of nancy bell doing things that are fundamentally wrong -- that's what I explore in the nancy bell book. To take that idea, look at examples from the way I've done game audio, and apply those lessons to any creative endeavor. In fact there's a chapter in the book called "How To Understand Everything." And basically one of the fundamental principles is if you do what people like, then you cannot innovate. The only way to innovate is not to do what people like. Because if you do what people like it means that they've already experienced it. If you know that they like it, you know that they've experienced it. If they've experienced it, it's been done. It's a crucial problem in games right now. For instance, I was involved in a discussion on gaming on a list server with these great game developers.
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