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This move increased the ratings even more. The sponsors pushed Pepto Bismol two out of every three weeks, while on the third week one of the other Norwich products (Unguentine, Swav, etc.) b girl were advertised. Those of you b girl who remember the program will recall that announcer Charles Irving or Gene Kirby would first step to the microphone, accompanied by a harpist, and do his "You'll feel GOOD again!" bit, and he would be back in mid-program with another commercial and say, "Now, let's catch up with the Fat Man," thereby emphasizing Brad b girl Runyon's speed and agility. Brad Runyon, the "Fat Man," was a character completely opposite to "The Thin Man," who, as anyone into detective fiction knows, was another popular character actually based upon a Hammett novel. Where Nick Charles, the "Thin Man," was a tall, suave, married, aristocratic, martini-sipping amateur, Brad Runyon was a short, heavy, hard-fisted, charming and sensitive professional.
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