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Politicians and the media are criticized for their use and abuse of political polls to mislead uninformed and gullible voters. Germond also holds forth on the extraordinary influence of TV on the electorate, and campaign coverage driven by sound bites. He reminds the reader that the TV networks control dialogue and all but the most simplistic, shallow political cartoon image coverage is provided. Given that many Americans are not particularly knowledgeable or politically savvy, candidates and their managers know how to manipulate them. Meanwhile, Germond writes, the media focuses on cartoon image all the wrong things - meaningless polls and meaningless scandals. I recently heard him cite the coverage given to whether John Kerry threw away his Vietnam War medals or his ribbons during a demonstration that occurred over 30 years ago.
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